Peyton has spent nearly a decade building her career inside retail, working across buying, product management, merchandising, e-commerce, inventory planning, operations, vendor relationships, and customer experience. That breadth of experience has given her a rare perspective: she understands both how a brand should feel to the customer and everything that has to happen behind the scenes to make that experience feel effortless.

Her strength lies in the details. Peyton has a sharp eye for the inconsistencies, missed opportunities, and seemingly small decisions that can quietly weaken a brand—from the way a product is named and presented online to assortment, merchandising, imagery, copy, pricing, and the experience a customer has at every touchpoint.

She believes the strongest retailers have a clear point of view. The goal is not simply to sell more product, but to create a business where every element feels intentional and unmistakably connected to the brand.

Through Commerce & Cloth, Peyton brings that combination of creative instinct, commercial experience, and meticulous attention to detail to independent retailers—helping them sharpen their identity, strengthen the customer experience, and turn a compelling brand vision into a more cohesive business.

Based in Charleston, South Carolina, Peyton is especially drawn to independent retailers with character, heritage, and a strong sense of who they are.